Thursday 14 January 2016

FOCUS GROUP FEEDBACK

FOCUS GROUP FEEDBACK

The research our group did allowed us to receive reliable and objective views on our low budget film. This would include additions to the film idea, tagline plot etc. The feedback was mostly positive however the focus group didn't agree with the choice of target audience and they also said that we would need to shoot the fight scene in a way that would not make the audience laugh.

Quotes From The Focus Group

  • Wouldn't watch, but interesting
  • Narrative needs to be thorough, more work needed on the 30 minute film compared to the 3 minute clip. Isn't clear.
  • Good idea as a short film
  • Need to cover the 15+ certificate 
  • Definitely male is right gender focus for this film
  • Fight scene needs other characters that won't seem funny (audience don't know)
  • Tagline could be changed if narrative is not changed
  • Violence needs to be reduced as much as possible. Build atmosphere but don't involve fighting scene

What we as a group will take into consideration


From the focus group feedback we decided that the film is mostly male oriented as most of the females in the focus group said they would not watch it. However, the females in the focus group said that they like the sound of the narrative. Furthermore, the focus group also said that they liked the idea of the protagonist having a split personality of being a fighter as well as a science nerd.

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